From the Ground Up with Dr. Diana Pelzer


Dr. Diana Pelzer is a board-certified pediatric dentist in Waukee, Iowa. Dr. Pelzer opened the doors to her startup pediatric practice in June of 2020, right during the heart of the COVID shutdowns.

In this episode, Grace Rizza and Dr. Pelzer discuss:

  • The challenges of a dental practice startup
  • The process of branding your dental practice
  • How she worked through the COVID challenges
  • The benefit of a practice startup vs. purchasing an established practice

Meet Dr. Diana Pelzer:

Dr. Diana Pelzer is a board-certified pediatric dentist in Waukee, Iowa at The Nest Pediatric Dentistry. Dr. Pelzer also serves as an adjunct faculty member at The University of Iowa and as the President of the Des Moines District Dental Society.

Meet Grace Rizza:

Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success.

In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting and the Greater New York Dental Meeting.

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

Dr. Roy Shelburne Testimonial

Grace is a phenomenal speaker who enthusiastically shares her passion for dental marketing in a way that is clear, concise, and extremely valuable. Her straightforward approach to navigating the complexities of practice marketing and promotion with unique, custom crafted, effective strategies help her doctors move to the next level rapidly and with minimal effort.

Roy Shelburne DDS June 15, 2016

Linda L. Miles Testimonial

Grace Rizza, a rising star speaker in dental marketing gives each person in her audience a blueprint for creating their discerning difference.

Linda L. Miles CSP, CMC June 28, 2016

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