Dental Presenter Grace Rizza | Overlooked Marketing Strategy

Dental Presenter

Certain words and phrases can cause a reaction. When I recommend “email marketing” to my clients, many times their reaction is one of concern. It’s the kind of doubtful reception you can feel even over the phone. People might jump to the conclusion that email marketing is spam. The two words are not one in the same! Somewhere, email marketing earned a lackluster reputation.

I’d like to stress the value and importance of email marketing. Many marketing companies completely overlook it. It could be because I usually hear, “We’ll try it on our own.” Naturally, it usually never gets done and when it does, it lacks in quality. Not everyone has time to write a quality, informative email. That’s ok, and that’s why we’re here.

The first step is to prioritize your communications with your current clients. Keeping yourself on the top of their minds will be beneficial in generating referrals. Current clients lead to future business.

Email newsletters can help achieve the following:

  • Generate more client referrals
  • Increase your positive reviews online
  • Promote additional services
  • Improve recall

You can avoid getting sent to the spam folder by following these steps:

  • Send monthly newsletters as opposed to weekly newsletters
  • Write new, interesting, and relatable content
  • Plan for new topics and features
  • Don’t oversell yourself
  • Make sure your client list is always current

Email marketing can be a helpful tool in closing the gap between your current clients and your new clients. Hands down, it is the most affordable, yet overlooked, marketing strategy. You can decide to call it email marketing or you can even call it POWERFUL CLIENT COMMUNICATION. It doesn’t matter. What is important is that it is time to start utilizing this platform to its full potential.

Contact our team if you are not already using an email marketing campaign to its maximum potential. We can work with you to achieve your marketing goals. Contact us at 847-773-5418.

Featured Website: Upper Valley Pediatric Dentistry

Dental SpeakerWhat is a great website? What features or functions come to mind when you think of an effective website. Our team of results-driven, creative minds thrive on helping dentists and dental professionals showcase their skills and attract new patients through effective website design. This month we’re highlighting Upper Valley Pediatric Dentistry’s website (http://uvpediatricdentistry.com/).

Scrolling Is In

We love that this website features a vibrant homepage that builds as you scroll. Have you noticed the trend in web design emphasizing up and down scrolling? Mobile devices have quickly gained prominence as the way people access websites and information. People are fast becoming used to scrolling to see more. Not only does scrolling work great for mobile websites, but it can translate over to the desktop as well.

Your Website Should Feature Your Skills and Expertise

The goal of any professional website should be two-fold: showcase yourself and explain what you can do for prospective patients. We chose to highlight the groups and organizations that Dr. Saunders is a member of in the footer of her website. When you visit the about page, you will see an actual photo of the doctor with a short biography. Patients want to put a face to the name. Every website should include a doctor and team photo.

Use Real Photos

The goal of your website is to welcome new patients to your office. An effective way to create an inviting atmosphere is to set expectations with real office photos. Show off your reception area and treatment room. We love that this website features a few real office photos on the homepage.

Your website should attract patients, not drive them away. If you are ready to modernize your existing website or start fresh with a brand new one, we can help. Contact us for a free consultation.

Good is not Enough.

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Recently, I purchased a membership to a subscription food service. I did this for many reasons, but mostly for my health. Each week, 3 meals arrive at my door with ingredients, portions and cooking instructions.

After getting my first few recipes and ingredients I was excited. My life quality, health and wellness was instantly improved. Then I started thinking of ways it could be even better.

I visited Facebook and saw a few ads for a competitor. After subconsciously realizing there are several competitors, I became a bit critical of the service and wondered how it could be even better.

I identified 3 weaknesses – in my opinion.

  1. The meals did not come separate in small boxes that can easily be placed in my refrigerator. Instead, I had to separate the ingredients when storing.
  2. The meals did not come with caloric and nutrient information.
  3. The meals were a bit too “gourmet” for my taste. They utilized ingredients that wouldn’t be easy to find or duplicate in the future. If I found something I just truly LOVED, I couldn’t repeat it for a dinner party.

Next, I ordered from a competitor. I noticed the meals came in small individual boxes with vented holes for freshness. They were labeled with caloric information and the meals were, for lack of a better word, “normal”.

The takeaway…

If you want to be the best, don’t settle for “good”. Keep finding ways to improve your service. Your patients want to know you are the absolute best option available. They don’t want to find another dentist, but in a time where information is available 24/7 at our fingertips, never give them a reason to question if you’re their absolute best option.

When it comes to being the best option in any business, the top performers are identified by tiny details. When it comes to profits and financial performance, going the extra mile in customer service often results in substantial financial gain.

When evaluating your business on your marketing plan, service, amenities (that’s right amenities), patient communication, team efficiency, office decor…remember, success is in the details.

Success does not come to those who wait. Success comes to those who get up and MAKE IT HAPPEN!

Don’t be good. Be the greatest.

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To see if Grace is available for your next event, please contact us through the below form or email grace@identitydental.com.

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