Dental Presenter Grace Rizza | Overlooked Marketing Strategy

Dental Presenter

Certain words and phrases can cause a reaction. When I recommend “email marketing” to my clients, many times their reaction is one of concern. It’s the kind of doubtful reception you can feel even over the phone. People might jump to the conclusion that email marketing is spam. The two words are not one in the same! Somewhere, email marketing earned a lackluster reputation.

I’d like to stress the value and importance of email marketing. Many marketing companies completely overlook it. It could be because I usually hear, “We’ll try it on our own.” Naturally, it usually never gets done and when it does, it lacks in quality. Not everyone has time to write a quality, informative email. That’s ok, and that’s why we’re here.

The first step is to prioritize your communications with your current clients. Keeping yourself on the top of their minds will be beneficial in generating referrals. Current clients lead to future business.

Email newsletters can help achieve the following:

  • Generate more client referrals
  • Increase your positive reviews online
  • Promote additional services
  • Improve recall

You can avoid getting sent to the spam folder by following these steps:

  • Send monthly newsletters as opposed to weekly newsletters
  • Write new, interesting, and relatable content
  • Plan for new topics and features
  • Don’t oversell yourself
  • Make sure your client list is always current

Email marketing can be a helpful tool in closing the gap between your current clients and your new clients. Hands down, it is the most affordable, yet overlooked, marketing strategy. You can decide to call it email marketing or you can even call it POWERFUL CLIENT COMMUNICATION. It doesn’t matter. What is important is that it is time to start utilizing this platform to its full potential.

Contact our team if you are not already using an email marketing campaign to its maximum potential. We can work with you to achieve your marketing goals. Contact us at 847-773-5418.

Good is not Enough.

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Recently, I purchased a membership to a subscription food service. I did this for many reasons, but mostly for my health. Each week, 3 meals arrive at my door with ingredients, portions and cooking instructions.

After getting my first few recipes and ingredients I was excited. My life quality, health and wellness was instantly improved. Then I started thinking of ways it could be even better.

I visited Facebook and saw a few ads for a competitor. After subconsciously realizing there are several competitors, I became a bit critical of the service and wondered how it could be even better.

I identified 3 weaknesses – in my opinion.

  1. The meals did not come separate in small boxes that can easily be placed in my refrigerator. Instead, I had to separate the ingredients when storing.
  2. The meals did not come with caloric and nutrient information.
  3. The meals were a bit too “gourmet” for my taste. They utilized ingredients that wouldn’t be easy to find or duplicate in the future. If I found something I just truly LOVED, I couldn’t repeat it for a dinner party.

Next, I ordered from a competitor. I noticed the meals came in small individual boxes with vented holes for freshness. They were labeled with caloric information and the meals were, for lack of a better word, “normal”.

The takeaway…

If you want to be the best, don’t settle for “good”. Keep finding ways to improve your service. Your patients want to know you are the absolute best option available. They don’t want to find another dentist, but in a time where information is available 24/7 at our fingertips, never give them a reason to question if you’re their absolute best option.

When it comes to being the best option in any business, the top performers are identified by tiny details. When it comes to profits and financial performance, going the extra mile in customer service often results in substantial financial gain.

When evaluating your business on your marketing plan, service, amenities (that’s right amenities), patient communication, team efficiency, office decor…remember, success is in the details.

Success does not come to those who wait. Success comes to those who get up and MAKE IT HAPPEN!

Don’t be good. Be the greatest.

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

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