Dental Presenter Grace Rizza | 3 Ways to Buy Time

Dental Presenter

Dental Presenter

Time is your most precious resource. On certain days, managing your time is not just difficult, it is downright impossible. Ask yourself about the strategies you are currently using to organize your day. What other tools could you be leveraging to save your practice’s most precious commodity? Here are 3 methods you can implement to maximize your time.

  1. Re-evaluate Your Management Tactics

You can buy time without spending a dime. Employ a new way of keeping track of practice productivity. You can have your team record their tasks for the day in a quick email. Each staff member can quantitatively list their duties, allowing for simple reference later. This cuts down on micromanaging your staff by way of asking, “What did you do today?” Managerial work is difficult to implement after a full day of back-to-back appointments.

You can cut back on daily meetings because you will have a clear picture of what each team member is contributing. Having a list of completed tasks at the end of the day allows for everyone at your practice to be keenly aware of who is to be held accountable for each task.

  1. Utilize Apps to Maximize Efficiency

“Lost time is never found again.” Ben Franklin knew this more than 200 years ago, so how can you apply this knowledge to running your practice? There are numerous tools available for your phone that can be a valuable resource for keeping track of your practice. You can benefit from the use of efficiency apps. In today’s world, there is no need to manage all aspects of your business manually.

Take advantage of scheduling apps and software. You can schedule emails to remind patients to book their next visit to your office without having to send it in real time. This can be an indispensable tool for patient retention, by keeping you in consistent contact with your patients. Apps such as these will help you save time, and keep track of your practice’s performance.

  1. Consider Express Check-In

It is not always your team that is responsible for lost time slipping through your fingers. One late patient can set the whole day off-schedule. Make it easy for your patients to register. Provide compliant forms online for patients to fill out before coming into the office. Saving time at the front desk will help your entire practice run on schedule. Never allow for your practice to earn a reputation of running behind schedule, instead work with your patients to create a smoother, faster registration. Your patients will not want to fill out redundant forms. Rework any documents or forms where possible to prevent your patients from filling out information such as their name and address multiple times.

Successful business leaders are experts at time management. Put methods in place that allow for concrete, quantitative results to measure productivity. Utilize technology to make your life easier and allow your patients to work with you to save time. Don’t get caught watching the sand fall through the timer, take action and rethink your time management strategies.

For more information, contact us today.

Dental Presenter Grace Rizza | Overlooked Marketing Strategy

Dental Presenter

Certain words and phrases can cause a reaction. When I recommend “email marketing” to my clients, many times their reaction is one of concern. It’s the kind of doubtful reception you can feel even over the phone. People might jump to the conclusion that email marketing is spam. The two words are not one in the same! Somewhere, email marketing earned a lackluster reputation.

I’d like to stress the value and importance of email marketing. Many marketing companies completely overlook it. It could be because I usually hear, “We’ll try it on our own.” Naturally, it usually never gets done and when it does, it lacks in quality. Not everyone has time to write a quality, informative email. That’s ok, and that’s why we’re here.

The first step is to prioritize your communications with your current clients. Keeping yourself on the top of their minds will be beneficial in generating referrals. Current clients lead to future business.

Email newsletters can help achieve the following:

  • Generate more client referrals
  • Increase your positive reviews online
  • Promote additional services
  • Improve recall

You can avoid getting sent to the spam folder by following these steps:

  • Send monthly newsletters as opposed to weekly newsletters
  • Write new, interesting, and relatable content
  • Plan for new topics and features
  • Don’t oversell yourself
  • Make sure your client list is always current

Email marketing can be a helpful tool in closing the gap between your current clients and your new clients. Hands down, it is the most affordable, yet overlooked, marketing strategy. You can decide to call it email marketing or you can even call it POWERFUL CLIENT COMMUNICATION. It doesn’t matter. What is important is that it is time to start utilizing this platform to its full potential.

Contact our team if you are not already using an email marketing campaign to its maximum potential. We can work with you to achieve your marketing goals. Contact us at 847-773-5418.

Are You Prepared for the Future of Dentistry?

What will the dental profession will look like in 10 years? Are you and your team prepared to face the future with a successful action plan?

As a dentist, you are used to thinking about the big picture. This is true when you are caring for your patients, as they turn to you for your expertise to establish a lifetime of optimal oral health. But do you employ the same forward-thinking strategies to ensure the long-term health of your business?

Dentistry is changing. New technology is constantly being developed leading to entirely new procedures, which in turn creates a new market of patients who could benefit from your services. Furthermore, the business landscape of the profession is evolving. What used to be a field dominated by independently owned practices has become increasingly more corporate-based. Ask yourself where your practice fits into the landscape of differing business models in dentistry.

If one thing is for certain in dentistry, it is that the future will continue to bring change. Did you ever think you would be ordering supplies from your smartphone or connecting with potential new patients on Facebook? The future will likely bring innovations bridging the education and communication gap between dentist and patient.

Like today, the key to success will lie in your ability to build trusting, loyal relationships. It is essential that your marketing messages hone in on the unique qualities that make your practice and your team stand out from the crowd. A re-branding strategy can help freshen your practice’s appeal to your community and attract your ideal new patient.

You’ve probably heard the saying, “The more things change, the more they stay the same.” The future will bring changes to the dental profession, but that shouldn’t come as a surprise nor should it be a cause for concern. Face the future with optimism and an action plan.

Good is not Enough.

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Recently, I purchased a membership to a subscription food service. I did this for many reasons, but mostly for my health. Each week, 3 meals arrive at my door with ingredients, portions and cooking instructions.

After getting my first few recipes and ingredients I was excited. My life quality, health and wellness was instantly improved. Then I started thinking of ways it could be even better.

I visited Facebook and saw a few ads for a competitor. After subconsciously realizing there are several competitors, I became a bit critical of the service and wondered how it could be even better.

I identified 3 weaknesses – in my opinion.

  1. The meals did not come separate in small boxes that can easily be placed in my refrigerator. Instead, I had to separate the ingredients when storing.
  2. The meals did not come with caloric and nutrient information.
  3. The meals were a bit too “gourmet” for my taste. They utilized ingredients that wouldn’t be easy to find or duplicate in the future. If I found something I just truly LOVED, I couldn’t repeat it for a dinner party.

Next, I ordered from a competitor. I noticed the meals came in small individual boxes with vented holes for freshness. They were labeled with caloric information and the meals were, for lack of a better word, “normal”.

The takeaway…

If you want to be the best, don’t settle for “good”. Keep finding ways to improve your service. Your patients want to know you are the absolute best option available. They don’t want to find another dentist, but in a time where information is available 24/7 at our fingertips, never give them a reason to question if you’re their absolute best option.

When it comes to being the best option in any business, the top performers are identified by tiny details. When it comes to profits and financial performance, going the extra mile in customer service often results in substantial financial gain.

When evaluating your business on your marketing plan, service, amenities (that’s right amenities), patient communication, team efficiency, office decor…remember, success is in the details.

Success does not come to those who wait. Success comes to those who get up and MAKE IT HAPPEN!

Don’t be good. Be the greatest.

Why Marketing Doesn’t Work

I’ve been doing some soul searching.

I’m pained to ask myself this question. Why doesn’t marketing ALWAYS work the same way for each dentist? WHY?!!!

When sitting in a lecture today, hearing a TOP producing doctor, one of my clients, talk about his successes, I ask myself, “Why?”.

“Why can it work so well for him, and not for others?”

The truth is, it’s not about what we do, or even how we do it. It has so much to do with WHO YOU ARE.

Are you the kind of person who welcomes change? Do you seek strategies to get in front of new patients? Do you seek ways to maximize your profits and continually grow (financially and personally). Are you the kind of person who has true VISION. Do you imagine your goals first, then create a plan to achieve it?

I’ve always said, a successful business owner, entrepreneuer, or inventor is born and not made. This week, I’m realizing, that’s not necessarily true.

The doctors in the room with me, who are investing in business related CE are the top docs! They seek training. They seek to learn from the experts. They challenge themselves to come up with new business strategies.

I am going to make it my mission to provide the motivation necessary to get my clients hooked on business growth.

Look for this newest consulting solution very soon!!

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

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