No one is born being a fantastic business leader. You either enjoy it and do your best to learn more, or you don’t. Despite this fact, I often hear dentists claim that they are “bad at business” when the reality is they are only holding themselves back.
So, what’s holding you back from finding success? What’s stopping you from not only reaching that $1 million mark but surging past it on your way to greater things? In all the time I’ve spent in the dental community I’ve noticed a commonality between those who realize their potential for growth and those who do not.
The doctors that do the best and continue to grow past the one million mark are the ones that are willing to take risks.
Different Kinds of Risk
When I talk to those who are hesitant to take risks on anything, I tell them that there is an inherent risk in every aspect of life, whether they realize it or not.
There’s risk in hiring and there’s risk in firing. Investing in your marketing, your advisors, or a dental CPA are all risks too. Even becoming a dentist was a risk.
While those financial risks are a major factor, there’s also the risk that comes with being known. Many don’t want to market their business and grow because they don’t want to be exposed to a larger world. They don’t want to risk that someone might not like them. To that, I say – are you really going to let the rest of the world determine your success?
What if You’re Happy With Where You’re At?
When I talk to a doctor or another practice leader for the first time there is always a great deal of pride surrounding the fact that they’ve only grown their business by word of mouth. While I can appreciate the sentiment, to me it’s an indicator that they just haven’t yet figured out how to leverage marketing effectively. It also shows that they may not be willing to take the necessary risks to grow beyond their natural growth rate.
This is not to say that leading a successful dental practice is as easy as saying yes to risk. In fact, I truly believe that building success in dentistry is an extremely difficult pursuit. Not only are you trying to grow a business, but you are responsible for leading your teams and treating patients. You truly are the “Chief Everything Officer”.
You’ve worked hard to build the success you have, and putting that success on the line is not an easy task. However, if you find yourself constantly avoiding risk in the interest of saving your practice ask yourself this:
What is all that saving costing you?
If, after reading this blog, you think it’s time to take a risk and do something different, you can contact our dental marketing team about setting up an event. My programs discuss marketing plans that will get you started on growing past that one million dollar mark and talk about you and your business as a whole.
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