Grace Rizza Dental Speaker | The SWOT Analysis is Broken, Long Live the GIST!

Dental Marketing Presenter

The SWOT analysis is broken. When working with companies, I have seen firsthand how the SWOT analysis creates redundancies in their business plans. Their lists of weaknesses and opportunities are often the same, creating confusion and unnecessary efforts. This is why I have tossed the SWOT analysis and created a fresh way to scale your business, making practice growth simple to understand and execute.

The GIST is a simple acronym that you can implement into your quarterly business meetings to evaluate your business. GIST stands for Growth strategies, Innovation implementation, System development, and Team cohesion that easily leads to accomplishing your desired growth.

When you look at these four areas of your business, it gives you a complete overview of your progress and what you are moving towards. Business plans often contain so much detail that the action items get lost. With the GIST, there is more action than detail which allows you to get your entire team on the same page. Only when a team collectively knows the goals of the business can they begin to work towards them and ultimately achieve them.

This is how you see dental practices go from good to great in the matter of months.

If you would like to learn more about the GIST analysis, visit https://gracerizza.com/GIST or sign up for one of my full or half-day GIST workshops. In these workshops, I will work with you individually to give you the tools and resources to create a GIST for your business.

For more information on Grace Rizza or her GIST Analysis workshops, contact her today.

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

Dr. Roy Shelburne Testimonial

Grace is a phenomenal speaker who enthusiastically shares her passion for dental marketing in a way that is clear, concise, and extremely valuable. Her straightforward approach to navigating the complexities of practice marketing and promotion with unique, custom crafted, effective strategies help her doctors move to the next level rapidly and with minimal effort.

Roy Shelburne DDS June 15, 2016

Linda L. Miles Testimonial

Grace Rizza, a rising star speaker in dental marketing gives each person in her audience a blueprint for creating their discerning difference.

Linda L. Miles CSP, CMC June 28, 2016

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To see if Grace is available for your next event, please contact us through the below form or email grace@identitydental.com.

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