Grace Rizza Dental Speaker | Communicate with Confidence and Concern

Nearly a decade ago, I worked in a dental practice for almost 2 years. I recall the unique experience of teaching the team basic sales verbal skills. I was shocked at how the dental team was repulsed by the word “sell”. To navigate this roadblock, I came up with a presentation titled: “Communicating with Confidence and Concern”.

The entire 90-minute presentation involved examples of communication I had witnessed. I boldly quoted team members and doctors and explained how their words were likely interpreted by the general public (patients).

The 3 C’s approach (Communicating with Confidence and Concern) was implemented and things began to change. Not only were sales a focus, but the commitment to the patient’s needs and desires became the forefront. The team learned how to endorse and support each other, creating a very high level of trust with the patient, which was very much deserved.

In sales, we’re always dealing with a transfer of emotion. Whether you are “selling” the patient on the important of his oral health or he is “selling” you on the importance of his money, selling is taking place. Simply put, selling is the transfer of emotion. If your team does not communicate with confidence AND concern, they are missing out on an opportunity to enrich the lives of your patients.

For more information on Grace Rizza or her availability to speak to your group, contact us. 

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

Dr. Roy Shelburne Testimonial

Grace is a phenomenal speaker who enthusiastically shares her passion for dental marketing in a way that is clear, concise, and extremely valuable. Her straightforward approach to navigating the complexities of practice marketing and promotion with unique, custom crafted, effective strategies help her doctors move to the next level rapidly and with minimal effort.

Roy Shelburne DDS June 15, 2016

Linda L. Miles Testimonial

Grace Rizza, a rising star speaker in dental marketing gives each person in her audience a blueprint for creating their discerning difference.

Linda L. Miles CSP, CMC June 28, 2016

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To see if Grace is available for your next event, please contact us through the below form or email grace@identitydental.com.

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