Presentation Topics

Grace Rizza’s knowledge, experience, and enthusiasm for dental marketing and entrepreneurship manifests itself in her presentations. Ensure your event is a success by booking a speaker that educates, empowers, and entertains. Contact Grace to see if she is available for your next event.

All presentations are flexible in time and adjusted to suit the needs of the audience.

The Newest in New Patient Attraction

● Grace shares tested marketing strategies that are working best NOW
● Learn about upcoming strategies that will soon become popular
● Build an effective campaign that attracts and converts your ideal patients
● Create a demand for your brand

Marketing Truth Bombs — What Most Marketers Won't Tell You

● Take a behind-the-scenes look at what makes a successful dental marketing campaign
● Discover the honest truth in the do’s and don’ts of marketing your practice
● Empower yourself to create unique strategies that push your business ahead
● Warning signs to avoid unethical marketing ploys, scams and threats

Creating a MarkeTeam

● Learn how to properly delegate marketing initiatives that make a difference
● Implement systems to help your team understand their role in practice growth
● Outline possible responsibilities for each team member

Social Media Secrets for Success!

● Leverage organic content for brand recognition
● Implement boosting and targeted ads for new patient attraction
● Convert prospective leads into loyal patients through retargeting
● Common social media marketing mistakes and how to avoid them

The Powerful Psychology of Dental Marketing

● Learn the truth behind the buying process
● Eliminate competition by focusing on your core values and connecting with your ideal new patients
● Evaluate your own marketing for consistency, effectiveness and truth in branding

Sale is not a Four-Letter Word

● Influence patients to want the dentistry that they need
● 4 verbal skills that will impact each sales discussion. (They’re all sales discussions.)
● Outline each team member’s sales role and empower them to connect with patients on a more meaningful level
● A new way to view the 4-letter word: Sale

Scale it! (The G.I.S.T. Method)

● Scale your business with a powerful GIST™ Process
● Write an effective growth plan
● Leverage technology in your practice
● Create systems for your practice’s scalability
● Create the ideal team necessary for massive business growth

Big Case Marketing Strategies

● Build a powerful marketing campaign that attracts patients in need of full mouth restoration, sleep apnea, implant dentistry, orthodontics and more
● Elevate your brand and attract patients seeking high-quality care
● Learn about the strategies necessary to attract your ideal number of big cases

Unique Marketing Strategies (that Actually Work!)

● Discover innovative marketing strategies that set you apart from your competition
● Strengthen your branding with a bold, brave and memorable message
● Implement effective ROI evaluation methods, allowing for smart marketing choices

Sexual Harassment in the Workplace

Grace maps out your rights and responsibilities in the dental work space
Discover the best practices for documentation and handling claims
Receive a blueprint on what to do if sexual harassment happens to you
Learn proven ways to market your practice to attract the right employees

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

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Contact Us

To see if Grace is available for your next event, please contact us through the below form or email grace@identitydental.com.

Educate. Empower. Entertain.

Grace Rizza Blog