Dental Practice Start-Up Advice

Episode Description:

Getting a startup off the ground is all about finding the right team and learning to trust them. On this episode of Dentistry’s Growing with Grace, Grace Rizza sits down with Dr. Jeffrey E. Greenberg of Sweet Spot Dental, to discuss how he went from start-up to full-time in no time.

In the episode we discuss:

  • How to prepare for your start-up journey
  • How to use your strengths to reinforce your brand
  • Understanding the importance of your team when starting your journey

About Jeffrey Greenberg

Dr. Jeffrey Greenberg is the owner of Sweet Spot Dental in Cambridge, MA, and has spent over 7 years of his career helping guide patients on their journey to a healthy smile. His mix of genuine empathy, realistic expectations, and humor creates a judgment-free atmosphere where his patients have been able to breathe a sigh of relief. Utilizing his psychology background, Dr. Greenberg incorporates unique skills and techniques that aid even the most anxious dental patient.

Dr. Greenberg is a Long Island native and a proud graduate of the State University of New York—Albany. A 2012 graduate from Tufts School of Dental Medicine, he now serves as an adjunct faculty member at the Tufts School of Dental Medicine, teaching critical communication skills to dentists in training. Dr. Greenberg is also a member of the Massachusetts Dental Society, American Dental Association, and the New England Academy of Cosmetic Dentistry.

Dr. Greenberg comes from a family with more than 20 relatives in the dental field. While he often jokes that his family’s career choices are proof that they have “no originality,” he has always been proud of their years of service. Aside from dentistry, Dr. Greenberg is also a huge foodie. He loves to cook and feed as many people as possible.

Dr. Greenberg spends his time trying new recipes at home in Dorchester with his fiancé, Fred, and their adorable Basset Hound, Lyla.

About Grace Rizza

Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,000 businesses to new levels of success.

In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting and the Greater New York Dental Meeting.

Grace was recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards.

What People Are Saying

John Chatham Testimonial

After attending Grace’s seminar I immediately thought, ‘finally somebody who understands marketing dental practices and how to effectively attract and retain new patients.'

John A. Chatham, III Henry Schein, Inc. VP Global Sales Leadership & Development June 15, 2016

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To see if Grace is available for your next event, please contact us through the below form or email grace@identitydental.com.


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