Whether speaking in front of hundreds or writing website content for a blog, there’s almost nothing worse than boring content. I live by the phrase, “Turn a phrase until it catches the light.”
When writing or developing content, I don’t think about merely sharing information, but look for ways to share content in an entertaining way.
When speaking at Chicago Midwinter, I was mentioning the importance of considering the psychology of color in branding. I was discussing the emotions one experiences after seeing a bloody red extracted tooth logo. Right at this moment, a very important man decided he needed to stroll down the center aisle to find his seat. Apparently for someone of his caliber side aisles are just too practical and respectful. As he boldly walked down the center aisle in his red sweater, I decided to thank him for illustrating my point perfectly. His bold red sweater was not only attention grabbing, but it definitely raised my blood pressure just a bit, as explained in my training.
I find it exciting and fun, not just for my audience but for myself to be engaged on a deep level when presenting. There’s nothing more exciting than watching the content twist to meet the needs of an audience.
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