It is important that you have a system in place for keeping track of new patient referrals. Doing so not only makes it easier to report to your marketing consultant or practice management coach, but it also provides a way to measure your progress.
You can create a simple report that tracks the following:
- New Patients from the Internet
- New Patients from Patient Referrals
- New Patients from Direct Mail
- Number of New Patient Calls
- Number of New Patients Seen
Train your front office team members to ask new patients how they heard about you each and every time. Recording this data can be a valuable tool to measure how your marketing efforts are progressing. If a direct mail campaign is successful, consider replicating elements of it in the future. If a direct mail campaign yields no new patients, invest your marketing budget in another way.
Having a database of new patient contacts can also be an excellent source for creating follow-up communications. If a particular patient is an excellent referral source, send a personalized thank you note and make them aware how appreciative you are for their help. You can create an email newsletter or direct mail flyer using only the names of interested new patients. You can tailor your message to these new patients in a way that will make them want to come back to your practice as a regular patient.
Keeping track of the sources of your new patients will make it easier to make marketing decisions in the future. It will also be an excellent source of information for your marketing consultant or practice management coach.